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Maximum visibility in front of a high quality deal audience is important. Venture capital conferences are influential business development tools. Knowledgeable relationship marketing before, during and after a venture forum can dramatically leverage the value of attendance and presentation at a venture forum. Building SK Helsel & Associates into your venture presentation campaign will enable you to build credible, excellent name recognition before the business media and the financial community as well.
A Venture Forum strategic communications campaign will include:
- Historical analysis of targeted forum to determine venture attendee demographics, forum’s funding patterns, past media coverage
- Develop “communication campaign” pre-forum
- Develop and execute pre-event media campaign; including press releases, story angles, invitation for lunch or coffee with targeted media
- Develop dossier with talking points for “must meet”
- Post-event communication follow-up with media and financiers
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