Well-designed and well-executed promotions before, during, and after an exhibition or trade show will mean the difference between a company that is ignored and a company that is noticed. SK Helsel & Associates draws upon 15 years of experience in the conference field to help clients develop a comprehensive outreach packages to the event's targeted media and decision-makers. Tradeshow promotions include:

• Integration of tradeshow promotion into overall marketing efforts.
   
• Analysis of the event’s journalists and attendees with key leaders targeted for individual follow-up.
   
• Compilation of press materials and press kit for event.
   
• Invitations extended for meetings on-site between clients and key journalists.
   
• Attend meetings arranged between clients and targeted writers, editors and thought leaders.
   
• Communications with event promotions staff, including press room support.
   
• Press conferences on-site as needed.
   
• Post-event communication follow-up.