Sk Helsel & Associates

Connecting Clients with Ideas, People, Media, and Money

Global Communication Networks and Relationships

Strategic Communication Expertise

Experienced on the Frontiers of Technology

About

Global Communication Networks and Relationships
Sandra Kay Helsel has secured media and mindshare from Silicon Valley to New York City, in Europe, and around the Pacific Rim from San Diego to Singapore to Seattle.

Strategic Communication Expertise
SK Helsel & Associates is a strategic communications consultancy that specializes in connecting frontier tech professionals and their companies with decision-makers and opinion leaders in business, finance, academia, and media to accelerate their business development. Sandra Kay Helsel and her expert associates use systematic research, ethnographic analysis prior to the execution tactics and a thorough evaluation and measurement of the results.

Experienced on the Frontiers of Technology
SK Helsel & Associates has a solid history in communicating the business value of new technologies: companies already changing the way we work and live as well as those still in development. Our current foci: Virtual Reality, Robotics, Drones, Artificial Intelligence, and 3D printing. We’ll be there for the next tech frontier, too.

Services

SK Helsel & Associates provides strategic communication and marketing services to emerging technology companies. Our professional strength is in the use of social science theory to create communication vehicles and experiences that “translate” and create shared meaning between the different cultures of business, research, finance and media. An intellectual rigor underlies our services yet, at the same time, the impact of your message is based upon leveraging our social networks:

Create your position in the marketplace

Focus you at the center of business networks

Are marcom designed

These items below are the means to achieve those services:

Venture Forum & Financial Community Positioning

Venture Forum & Financial Community Positioning

to build your valuation and catalyze funding relationships

Conference/Trade Show Promotions

Conference/Trade Show Promotions

before, during, and after to assure continuity & impact

Professional Relationship Campaigns

Professional Relationship Campaigns

individualized to access the business social networks you are targeting

Editorial and Analysis

Editorial and Analysis

to assure the positioning & delivery of your message

Conference/Seminar Program Design

Conference/Seminar Program Design

to put you at the center of your market

Media/Public Relations

Media/Public Relations

Financial PR: Maximaze Market Value
Corporate PR: Establish Understanding, Trust, and Reputation
Marketing PR: Create Brand Image and Attribute Brand Value to Financial Value

Clients

Virtual Reality Summit

Virtual Reality Summit

Conference Program Chair
Editor

Inside 3D Printing

Inside 3D Printing

Editor

RoboUniverse

RoboUniverse

Editor

Roche

Roche

Organizer “Pharma Partnering Forum”

IE Singapore

IE Singapore

PR and Partnering

 

MecklerMedia

MecklerMedia

EDITOR
CONFERENCE PROGRAM CHAIR:

Dr. Helsel has extensive experience with the publishing and conference industries. She has been Editor and Conference Program Chair with the tech industry’s powerhouse MecklerMedia for two decades. Her contacts in these two critical communications sectors are deep and extensive. Dr. Helsel has practical and theoretical understandings of how to leverage publications and events to best serve her clients.
Her publication/event organizing list for MecklerMedia includes Multimedia Review semi-academic journal, Virtual Reality World trade Magazine and Conference, SW Internet online, NanotechPlanet Online Magazine and Conference, Virtual Reality Summit Newsletter and Conference, and the Inside3DPrinting daily newsletter.

Nogales Port Authority

Nogales Port Authority

Ethnographic Market Research
Branding
Media Relations

NanoTecNexus

NanoTecNexus

Director of Communications

Cubibot

Cubibot

Strategic Business Advisor

Oakbio

Oakbio

Media Relations

Arizona Research Labs

Arizona Research Labs

Communications Strategist
Newsletter Editor

Arizona Bioindustry Association

Arizona Bioindustry Association

Director of Communications

Silicon Graphics

Silicon Graphics

Editor-in-Chief of SGI’s flagship magazine, Innovation3
Dr. Helsel’s editorial experience has given her insight into how to best work with editors to secure client coverage.

The University of Arizona

The University of Arizona

Adjunct Professor
Strategic Communications/Marketing
Business Communications

Testimonials

The VRSummit in New York was organized by one of the most knowledgable pioneers in VR from a larger, cultural standpoint. Sandra Kay Helsel, and ethnographer, has been writing about and working in VR for almost 20 years, long before it was cool. The lineup at the conference shows her thought and insight, being a combination of old time VR creators and new. I made important connections while learning relevant, industry information from top experts in the field.

Jodi Schiller – Founder/CEO New Reality ARts

I recommend Sandra unequivocally.  Besides her other business virtues, Sandra is personable, punctual, creative, and a good value at any price. In 2001-03, Sandra’s communications strategy and campaign boosted my new company, ModViz, Inc., from obscurity to partnership with Fortune 50 companies and key investors. Subsequently, I’ve seen her deliver for new, early-stage, and mezzanine companies in biotech, nanotech, optics, and visualization, as well as general R&D — always a hit, every time. I’ve also known her as a skilled event organizer, as both an exhibitor and a speaker. The seminars and conferences she organizes are always excellent. If you need strategic communications help — branding, public relations, investor relations, or positioning — hire her now!

Robert Jacobson, Ph.D. – Chairman & Strategist at Atelier Tomorrow Inc.

What distinguishes Sandra from other strategic communications experts is her scholarly, creative and systematic approach with her clients. It has always fascinated me to witness cultural and social scientific methodologies applied to business needs and I’m convinced that this is where you separate the ordinary from the highly educated pros.

Adriana Vela – Technology & Innovation Catalyst for Nanotech/Biotech/Hightech/AR/VR

Sandra excels and thrives in the art of communication with precise delivery of key messages. Besides being a great facilitator for exchange of dialog, she excels in connecting people and ideas.

Kannan Raj – Sr. Hardware Director at Oracle

A very effective professional communicator – right message, right people, right time – with extensive experience in AI, VR, biotech, optics, nanotechnology – startups to Fortune 1,000. She is well known & trusted by a wide range of global high technology change agents & opinion leaders – bloggers, conference organizers, entrepreneurs, government agencies, investors, NGOs, editors, & writers.

Bo Varga – Foreign Funds, Business Partnerships, China

Contact

phone: 858-752-1212

email: skhelsel@skhelsel.com